Best Practices when designing for print
Maintain a Safe Margin
Always maintain a safe margin inside the edge of your document. A general rule of thumb is to keep all critical elements, including text, logos and borders, at least 6mm away from the edge of the document. This safe margin ensures that your design remains intact and visually appealing, even with slight shifts. To continue the example above, a shift of 1mm on a 6mm border gives 5mm on one side and 7mm on the other. Whilst it could be a better look, it wouldn't be as noticeable as a 2mm border.
Proper Bleed Settings
Set up your document with the appropriate bleed. Typically, a 3mm bleed on all sides is recommended. This means your design should extend beyond the final cut size by this amount. For example, if you're designing an A6 postcard (105 x 148mm), your document size should be 111x154mm, allowing for 3mm bleed on each side. With some software like Adobe Illustrator or Indesign, you can set the page size and separate bleed sizes, but with Photoshop, you need to do the calculation yourself.
Avoid Thin Borders
If you must include borders, make them thicker and position them well within the safe margin. Small borders are more likely to appear uneven due to printing and cutting tolerances. A thicker border has a better chance of looking even and, with that, more professional.
Ask Us!
Different printing companies may have varying requirements and tolerances, so what might be good for one set of machinery might not be good for others. When in doubt, get in touch. It's much easier to get it right at the start then to go back and try fix after it's been signed off